Press Releases

WINSTON-SALEM, N.C.  April 9, 2007 – Would you rather live a beautiful life or possess a beautiful body?

An overwhelming 93 percent of U.S. women polled in a recent Bali® survey said they’d rather live a beautiful life.

Bali knows that beauty begins from within. In fact, more than three-fourths of women feel that beauty comes most often from self-acceptance. It is a feeling as well as a look. It’s having confidence in everything you do and everything you wear. Beauty is the simple elegance, comfort and fit of Bali. Because when you feel beautiful, you are.

"The Bali woman is alluring, self-assured and at the top of her game," said Bali Marketing Director Angela Hawkins. "She knows her own mind. She really appreciates the special people and moments in her life, and she feels beautiful on the inside – and it shows."

Four out of five women feel beautiful at least some of the time, according to the survey. Those women say they feel that way most often because they’ve been told they are beautiful, because they like how they look, or because they’re happy with the way they live their life. Younger women ages 18 to 34 are most likely to feel beautiful because someone told them they were and they like how they look, while older women (35+) feel beautiful because of how they live their life.

When asked which everyday activity made women feel most beautiful, women’s top three responses were: romantic moments with their spouse or significant other, laughing, and doing a favor for a friend.

These survey findings reinforce Bali’s new spring 2007 advertising campaign. The print, television and online ad campaign celebrates the beautiful moments of a woman’s life – inspired by the comfort and beauty of Bali intimate apparel.

The campaign kicks off in April with TV advertising, the print campaign begins with May magazines and online ties everything together in late April. The campaign will coincide with the relaunch of the Bali brand’s website at www.balicompany.com. The site will feature a Beauty Concierge that will help consumers find the right bra, the Bali Bra Club™, which will provide notice of upcoming fit events, as well as tips on living a beautiful life.

The campaign will feature Bali bras and panties from its Passion for Comfort™, Seductive Curves® and Cotton Creations™ lines. Passion for Comfort, designed to be the ultimate comfort bra, features a Silky Smooth Lining for a luxurious feel against the body. Seductive Curves is a sexy, everyday bra with ultra-thin foam and a plunging neckline. Cotton Creations panties, a collection of full-cut, 100 percent cotton panties, features contemporary styling. All have the signature unmatched comfort that inspires women everywhere to live beautifully.

Background on Bali "Live Beautifully" Survey

The Bali Survey, which asked a nationally representative group of 1,000 women ages 18-54 questions about both inner and outer beauty, was conducted by global market research firm Synovate.

About Bali®

Bali is the No. 1 department store intimate apparel brand. Bali bras, shapewear and daywear are sold at department stores nationwide. Bali is part of Hanesbrands Inc. For additional information about Bali bras, panties and shapewear, visit the Bali Web site at www.balicompany.com

About Hanesbrands Inc.